What is Lenticular?
>Animation & High Definition Lenticular
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What is Lenticular?
Lenticular 3D graphics is the process whereby you add dimension and/or motion to your printed marketing displays. "Lenticular" means "pertaining to lenses," and "lenticules" are the plastic lenses that create the illusion of dimension in depth imaging. Placing special lenses, or "lenticules," over a two dimensional print allows the eye to simultaneously view alternating sections of multiple images.
Lenticular 3D images do not require any special equipment to view, and are adaptable to many types of installations and uses. You can utilize Lenticular imaging for any project imaginable: Direct Mailers (fully USPS-compliant), Packaging (hang tags, labels, package wraps as well as 100% Lenticular containers and cartons), In-Store Retail Graphics, P-O-P, Posters, Murals -- any time you need people to stop and take notice!
How Lenticular works
Lenticular graphics are made up of two components: a lenticular lens, and a flat printed image. The lens is a sheet of material that feels like grooved Plexiglas. The grooves and ridges are actually lenticules which focus your sight on different parts of the underlying picture. The printed picture is actually made up of multiple pictures which are printed in alternating lines. A narrow band of each image will be printed sequentially with narrow bands of each additional image. The effect is actualized when mounted to a sheet of lenticular lens specially chosen for the desired effect.
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Lenticular Effects
Basic Flip Animation
Basic "Flip" effects are the most common effects that can be produced by Lenticular graphics. A "flip" or "view" refers to each image that is interlaced into a Lenticular graphic. A "Two Flip" forms the foundation of flip effects, and results in two images "flipping" back and forth as the viewing angle of the printed piece is changed. Two-flips are the most dramatic of the flip effects, and are fantastic for demonstrating Before-and-After, Old-versus-New comparisons, etc.
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Multi Flip Animation
More than two images can be interlaced together to produce "Multi Flip" Images. In addition to two-flip image transitions, you can employ three or more image transitions. Special effects like "Zoom" and "Animation" can be achieved utilizing the multi-flip technique.
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3D effects
3D Lenticular is truly a spectacular and unique application of lenticular graphics. The illusion of depth is so convincing that the viewer is captivated by the realism! To create a 3D image, all the elements in the 3D "scene" are placed in separate layers. Special digital processing is employed to create depth and volume to those layers. When the processed image is viewed through the Lenticular lens, the 3D depth is perceived -- all with the naked eye!
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Animation & High Definition Lenticular
Animation effects mimic the smooth movement of video. HD Lenticular(R) from sellex3D provides the highest image resolution available anywhere -- imagine reproducing 5-15 seconds of High Definition footage in a Lenticular postcard -- its like video in your hand!
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Zooms & Morfs
More than two images can be interlaced together to produce "Multi Flip" Images. In addition to two-flip image transitions, you can employ three or more image transitions. Special effects like "Zoom" and "Animation" can be achieved utilizing the multi-flip technique.
